上海也一直是”中西合璧”最具有代表性的城市. 而”装饰风 – Art Deco”也在上海许多出名的文保建筑上刻印出了这城市的优美姿态. 在咆哮的二零年代中,装饰风是建筑与艺术界第二次的文艺复兴. 而在上海, 是海派文化的演变起点. 那强烈的几何元素简洁利索,风格中的缤纷色彩令人眼前一亮.装饰风将主导设计语言,以不同形式在硬装,软装,甚至于摆件中诠释.相同与”表之艺术”,永恒的精致,舞动了这个城市的面貌,也将赋予这栋历史建筑崭新的灵魂.

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我们把“时间” 与 “艺术” 作为项目主导核心: 表, 是项目业主对时间的见解. 其技术与工艺的深远历史,是艺术的展现.这种永恒的精致,带动了我们的流行文化与生活品质.

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以外滩海派文化的浓厚历史作为设计底蕴, 让瑞士名表的精髓描绘出设计概念. 本项目不仅仅只是创造出另一个尊贵典雅的外滩空间,而是要诠释一个故事: 人类对于”时间”与”艺术”的执着.

 

Shanghai has always been a melting pot of eastern and western culture, and its city skyline reflects as such. Art Deco buildings can be spotted throughout the city, flooding the city with the glamour of the roaring 20s from the western world. As art deco marks a second renaissance for western art form, so too does it help shape the “Hai Pai” culture of Shanghai. The style is known for its combination of clean and geometric shapes, and this is reflected as the basis of the project’s design intent; we fully embrace the history of the site, as we paint a new story of the Swatch Art Peace Hotel. A story of the craftsmanship and lifestyle of luxurious watches, which will bring this building a new color to its historical meaning.

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We use the two keywords “Time” and “Art” as the cornerstone of our concept: Watch, is a timeless piece of gadget. The craftsmanship that can be found in any luxury watch brand has its own unique history; it is a form of art. The intricacy within this artform will always propel the high-end lifestyle forward.

 

We draw elements from the Hai Pai culture as the bases of our design language, and further incorporate the Swatch brand identity into our design. Our goal isn’t only to create another glamour space along the bund, but to tell a story: Humanity’s perseverance towards “time” and “art”.